Jason Calacanis made a bit of a stink today by offering to buy a suggested user spot on Twitter for $120,000 dollars a year. A lot of people were puzzled, amused, and offended by his garish attempt to purchase popularity outright. "But Twitter is free! And those spots aren't paid!" Well, yes and no.
Twitter, like everyone who uses it, is about self promotion, and helping those who help you. The New York Times is listed, as well as its fashion blog, The Moment. The NYT has done a lot of Twitter coverage, like this tutorial. Gavin Newsom, mayor of San Francisco and California gubernatorial hopeful, recently gave a press conference announcing his intent to "Twitterize" SF, whatever that means. And TechCrunch, which I've bashed before (sometimes they say things that aren't the truth), issues regular positive writeups on Twitter and related start ups. They make Twitter look good, they get top user status, and everyone makes more money. You help us, we help you.
The only thing Calacanis did here was try to sidestep this secret handshake, this new media Cosa Nostra, Perhaps, ultimately, that was his point.
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