The New Magazine?

Seems there's a rumor going around that Steve Jobs has been going around to big magazine publishers with a proposal to make something called a "Vook," which is like a new digital online version of a periodical, designed specifically for the mystery Apple Tablet that the blogosphere has been yammering about for 12 years. The publishers are responding by trying to come up with an alternative, loosely termed "The Hulu for Magazines," which reminds me of those "Facebook of Sex" ads you get on torrent sites. Neither will work, because there's already a great program for online magazines; it's called HTML. Seriously, what could you put in an online magazine that couldn't already run on a browser? It's all about payment and subscriptions, and you can do that over the web, too. iTunes is the only growth in the music industry, the independent software developer industry, and they want magazines, too. I just hope they come up with a better name before it launches, lest my computer asking me if I want to sync my vooks, because that sounds dirty. And Scandinavian.